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SaaS Resources

  • The Latest SaaS IPO is a Re-IPO. Expect More of Them

    A great SaaS Security IPO >TODAY< you may have missed because it's … a re-IPO Sailpoint IPO'd in 2017, went private in 2022 and now public again in 2025 coming up on $1B in ARR Expect to see more of these to come in next 24 months https://t.co/M4WXpzaL0Q — Jason ✨👾SaaStr 2025 is May 13-15✨... Continue Reading The post The Latest SaaS IPO is a Re-IPO. Expect More of Them appeared first on SaaStr.

  • Going Long: How Procore’s Founder and CEO Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years

    Tooey Courtemanche, CEO and Founder of Procore, shared insights into his 23-year journey. From surviving economic downturns to scaling into a multi-product enterprise serving millions, Procore’s story is a masterclass in vertical SaaS excellence. The post Going Long: How Procore’s Founder and CEO Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years appeared first on SaaStr.

  • Dear SaaStr: What Hours Do SaaS Sales Reps Work?

    Dear SaaStr: What Hours Do SaaS Sales Reps Work? It really varies in SaaS. Sales is hard. It’s a lot of Nos. A lot of pushback. A number you can’t hide from, and you have hit, every month, every quarter, every year. But … but … if you are really good at sales, sometimes and... Continue Reading The post Dear SaaStr: What Hours Do SaaS Sales Reps Work? appeared first on SaaStr.

  • AI is Driving a Freemium Renaissance. Run Toward It.

      So there are two massively different vibes in B2B and Cloud and SaaS today: Folks fighting to keep slowing growth going.  Which, perhaps ironically, leads vendors to be less customer-centric.  Here, we see threats when customer attempt to cancel, big price increases every year, and renewal managers trying to force customers to buy extra... Continue Reading The post AI is Driving a Freemium Renaissance. Run Toward It. appeared first on SaaStr.

  • Carta: 62% of Start-Ups Fail. And 1.3% Become Unicorns.

    So Carta has some interesting new data from all of its start-ups from The Class of 2018 here.  Every start-up dataset is a bit different.  Some are broader than Carta, some narrower, but Carta is a good proxy for typical tech start-ups that raise a seed round. And what happens after that seed round? Within... Continue Reading The post Carta: 62% of Start-Ups Fail. And 1.3% Become Unicorns. appeared first on SaaStr.

  • Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

    Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it.  It’s not as complicated or as hard as it sounds. The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. It’s OK you... Continue Reading The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? appeared first on SaaStr.

  • Lighter Capital: “We’ve Funded 15+ Companies at SaaStr Annual”

    Lighter Capital has been attending SaaStr Annuals since the early ones and it was great to hear from them that they’ve now funded 15+ companies at SaaStr Annual: Want to get funded — now or later?  Want to meet the top VCs in SaaS, Cloud and AI?  600+ of them will be at 2025 SaaStr... Continue Reading The post Lighter Capital: “We’ve Funded 15+ Companies at SaaStr Annual” appeared first on SaaStr.

  • 5 Interesting Learnings from Shopify at $11.2B in ARR

    Holy cr*p Shopify. At an $11.2 Billion run rate (most of it not software, but that’s the revenue run rate), it’s growing at a stunning 31%.  And it’s accelerating. $11.2B run-rate 31% growth rate 22% free cash flow margins 12% share of U.S. e-commerce It’s just stunning to see this sort of growth at this... Continue Reading The post 5 Interesting Learnings from Shopify at $11.2B in ARR appeared first on SaaStr.

  • The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins

    Meet Wyatt Jenkins: From Construction Sites to Chief Product Officer If you want to understand how vertical SaaS companies scale to $1B+ in revenue while staying true to their customers, there’s no better person to learn from than Wyatt Jenkins, Chief Product Officer at Procore Technologies. Wyatt’s journey is uniquely suited to leading product at... Continue Reading The post The $10M to $1B Vertical SaaS Playbook: Key Lessons from Procore’s Chief Product Officer Wyatt Jenkins appeared first on SaaStr.

  • Sales and marketing 101 for startups: driving growth together

    When and how to launch sales and marketing is a tough topic for most startup founders. It often means investing a lot of time and money without certainty that it will pay off. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between …

  • A guide to SaaS pricing models

    Pricing a product is tough. You need to maintain healthy margins, stay competitive, and make sure it’s appealing to customers, all at once. And if the product isn’t selling, the first instinct is often to think “the price is too high.” The truth is, the price itself is hardly ever a problem. The issue could …

  • Should discounts be included in MRR?

    78% of SaaS businesses offer discounts, according to a poll by SaaStr. Since discounts are a staple in SaaS, founders often ask, “How should MRR be calculated for discounted customers? Should MRR be reported gross or net of discounts?” Spoiler: I don’t think discounts should be included in MRR, and here’s why. MRR should be …

  • SaaS sales for startup leaders

    You’ve built an amazing product—something you’re genuinely proud of. But now comes the part that can feel a little overwhelming: selling it. For many founders, it’s not just about convincing others—it’s stepping into a whole new role, figuring out what works, and hearing “no” more than you’d like. It’s challenging, no doubt, but it’s also …

  • ChartMogul 2024: Year in Review

    Here are the highlights from the past 12 months.

  • 25 predictions for SaaS in 2025

    2024 was a big year for SaaS with AI in the spotlight and new pricing models shaking things up. What will 2025 bring?

  • How to use kanban for sales opportunity management

    Kanban boards are perfect for managing the sales funnel, but only work if your sales pipeline management and stages are clear and everyone understands them.

  • Our revamped approach to data cleaning

    To generate accurate metrics, you need clean data—here’s how our improved data cleaning features make that easier.

  • Getting started with marketing attribution

    Marketing attribution is all about figuring out which marketing efforts are driving results. At ChartMogul, we used to struggle with answering key questions like “Where do our best leads come from?” After several trials and errors, this is how we got from information capture to business impact using attribution data.

  • Totango brand transformation: A new chapter in customer-led growth

    4 – min read Totango marked a significant milestone on January 22, 2025 — a complete rebrand and website update that signals an exciting new chapter, and reflects the journey that brought us to this point.  We aligned our visual identity with the company we’ve become and what we strive to deliver to our customers. In the last year, The post Totango brand transformation: A new chapter in customer-led growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • Mastering customer health for complex enterprise relationships

    4 – min read For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges. Yet, one constant remains critical — understanding customer health. For enterprises, a well-constructed customer health score isn’t just a nice-to-have; it’s a strategic asset that empowers teams to manage The post Mastering customer health for complex enterprise relationships appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • 3 Effective strategies for leaders to achieve clarity and unity during a merger

    3 – min read “The biggest challenge that we faced is the idea of how to take very distinct teams and cultures and products, and how [ to ] align them under one shared vision for the future.” Keith Frankel’s hot takes: Address the elephants: Don’t shy away from uncomfortable conversations and tackle culture divides head-on to foster healing The post 3 Effective strategies for leaders to achieve clarity and unity during a merger appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • 3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION

    4 – min read Key takeaways:  It’s time to take action. Big or small, it’s time to put AI-enabled actions into workflows and empower individuals to learn with these new tools. Measure outcomes from AI-driven enhancements. To gain traction, leaders must translate how improvements or efficiencies gained from implementing AI solutions result in either more revenue in the door The post 3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • Driving customer success forward with Unison

    2 – min read In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Imagine a tool that not only predicts customer churn with laser precision but also unlocks new avenues for growth, ensuring your business thrives in today’s competitive landscape. The post Driving customer success forward with Unison appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • The 5 actions for revenue leaders to embrace customer-led growth

    4 – min read Key takeaways: 97% of corporate leaders believe customer expansion is the key to driving revenue growth in their organization.  But many organizations focus too inward—on internal operational tactics, rather than prioritizing the customer outcomes that drive customer-led growth. To drive customer-led growth, organizations need to assign ownership for expansion, align tactics to value drivers, measure The post The 5 actions for revenue leaders to embrace customer-led growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • The one question sales leaders should ask every prospect

    3 – min read Key takeaways: After 15+ years as a marketing leader with revenue ownership, Karen Budell understands how marketing and sales work together. But as Chief Marketing Officer of Totango, she’s also focused on driving revenue from existing customers, not just new logos—something sales leaders haven’t been tasked with before. In a recent episode of the Pipeline The post The one question sales leaders should ask every prospect appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

    3 – min read Key takeaways: The buying cycle is more complex than ever, with increased scrutiny from finance. Every business needs a customer-led growth motion to stay in business for the long term. Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management.  Account executives can’t sell like it’s 2017 anymore.  The post The one thing SaaS go-to-market teams keep getting wrong (and how to fix it) appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies

    4 – min read “If you invest in the post-sale, and you have somebody that can focus just on the digital journey, you’re going to keep more customers, and you’re going to expand them, because they’re going to have a better experience.” – Katie Yagodnik, Director, Customer Success Operations and Digital Programs, Totango + Catalyst Customer success operations (CS The post Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

  • Top 40 Trending EV Companies (Q1 2025)

    To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API. Organic traffic growth is a strong indicator of a…Read more ›

  • Top 50 Trending SaaS Startups (Q1 2025)

    To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API. Organic traffic growth is a strong indicator of a…Read more ›

  • How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

    Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost visits. It’s simple: fill topic gaps in your content. Here’s…Read more ›

  • 63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

    We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT, Claude, Copilot, Gemini, Perplexity, Jasper, and Mistral. Thanks to our…Read more ›

  • The Best AI Content Optimization Tools for 2025

    Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t using an optimization tool, you probably should. I work at…Read more ›

  • How Do AI Content Detectors Work? Answers From a Data Scientist

    AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the internet. But as it turns out, we’re building an AI…Read more ›

  • 35 Post-Event Survey Questions From Our Sold-Out Conference

    We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next time. Like any good event organizer, we sent out post-event…Read more ›

  • AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

    Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut. This AI content creation process helps you: Get AI to generate usable…Read more ›

  • How to Do a Backlink Gap Analysis (With Template)

    This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.…Read more ›

  • What Is Quality Management System: All You Must Know in 2025

    In today’s competitive world, every business and organization must strive to provide the best-in-class products and services to boost customer satisfaction. While there are several strategies and technologies to achieve this, Quality Management System (QMS) are one of the most dynamic methods to ensure what all customers want from businesses- the best quality of products

  • 8+ Best Antivirus Software 2025: Top Security For Your System

    Don’t we all love to watch or learn new things on the internet every day? Be it a viral video, a trending news, a funny meme, or a thousand other things, the Internet is usually a treasure trove for both knowledge and entertainment. However, besides the amazing things that it has to offer, there are

  • 5+ Best VR Headsets To Choose For Excellent VR Experience in 2025

    Are you looking for immersive VR experiences in 2025? Then this blog will surely help you choose the best one within your budget and requirements. VR headsets can be a costly purchase, and choosing the best high-quality headset that suits your budget and needs can be a real struggle. However, that should not stop you

  • 9+ Best Social Media Forums 2025: Grow Your Business Online

    Are you looking for the best social media forums to grow your business online? Then this blog will truly be your savior. While the internet provides a vast landscape to experiment with your business marketing and promotions, social media forums can provide a dynamic platform to build a community, establish a loyal customer base, and

  • 7+ Aniwave Alternatives: Watch The Best Anime Titles Online 2025

    Do you want to start your 2025 watchlist with some of the best anime movies? Then this blog is perfect for some top anime platform recommendations. For the longest time, Aniwave has been a go-to platform for anime lovers to stream their favorite titles for free. However, there are many more platforms and Aniwave alternatives

  • 7 Top Tech Blogs 2025: Get The Latest Tech News and Updates

    The year 2025 has witnessed some amazing technical innovations, some mindblowing updates, and some brand-new concerns and questions to address. Overall, it has been a productive year in the technical space, but did you miss out on most of the updates? The best way to keep up with everything happening in the tech space is

  • What is SaaS accounting? Types, Key Metrics and Automation

    2024 is coming to a close, and it has been a terrific year for SaaS businesses as the industry has witnessed quite a favorable growth. For SaaS companies, accounting becomes one of the most crucial processes to understand their financial and overall business health, and then make informed decisions about future steps. SaaS accounting requires

  • 5 Best Language Learning Apps To Learn From In 2025

    Are you planning to travel abroad this New Years’, or is learning a new foreign language on your bucket list for the next year? Then this blog is absolutely perfect for you! In this blog, we have provided a list of the best language learning apps that can help you pick up a new language

  • 10 Best Webinar Software To Chose For Live Sessions 2025

    Nowadays, individuals and small business owners are focusing on live webinars more than ever. In 2025, the conduction of webinars has become the most important tool for building a strong relationship with potential leads. So we can say that the core purpose of webinars is to get connected with the buyers and bring them together

    • 4 Marketing & RevOps Predictions for 2025

      With every new year comes new technologies to leverage, new ideas to implement, and new visions for what the next 12 months will look like. 2025 is no different, but with seemingly endless possibilities to unlock meaningful growth for businesses, where should businesses focus their energy to differentiate themselves when it comes to marketing and RevOps? We asked three experts what their biggest predictions for 2025 are in a recent webinar on the topic and came away with 4 actionable insights that can help you win this year. 

    • Top Takeaways from the 2024 State of HubSpot Encore Webinar

      The 2024 State of HubSpot Encore Webinar brought together some of the brightest minds in marketing, sales, and operations to dive deep into the challenges, trends, and opportunities shaping the HubSpot ecosystem and beyond. If you missed it—or need a refresher—this post captures the most impactful insights shared by our expert panel.

    • The Ultimate On-Page SEO Checklist

      To really shine on Google and other search engines, it's important to have a content strategy and demand generation plan that focuses on SEO. The aim is to create content that speaks to your audience, answers their questions and guides them to your solutions. Take a look at our top tips to help your content stand out and rank well.

    • State of HubSpot 2024: How the Best Do It Differently

      As the digital landscape continues to evolve at breakneck speed, the question on everyone’s mind at this year’s INBOUND event was: Is inbound dead? Jonathan Burg, SVP of Revenue at New Breed, led a dynamic session on the State of HubSpot 2024, featuring insights from industry leaders facing these shifts head-on. The panel—Sam Jacobs (CEO of Pavilion), Pete Caputa (CEO of Databox), Jill Rowley (LP at Stage 2 Capital), and Beau Brooks (CRO at Teamwork.com)—explored how top-performing companies are adapting and thriving in this ever-changing environment.

    • Lessons Learned from INBOUND 2024

      Each year, HubSpot's INBOUND conference drives conversations and inspires new thinking in the marketing, sales, revenue operations, and customer success world. This year’s INBOUND 2024 delivered once again. As we dive into the key takeaways from this pivotal event, we'll uncover the strategies revenue leaders must adopt, the pitfalls they must avoid, and the opportunities they can't afford to miss.

    • 3 Signs You Need a New Website

      Anyone can build a website, right? Well, technically, yes. But building a great website takes more than a few HTML lessons and a good color palette. From understanding your website goals to putting together an end-to-end conversion strategy (complete with the content to fill the funnel!), building an incredible website takes time and skills. 

    • Go-to-Market Strategy Checklist Example

      Getting ready to market with your new product? Some might think all it takes to go to market are a few product photos and some witty copy, but the real work is beyond the promotional launch. To help you uncover the steps it takes to truly launch a new product, we've outlined core steps to a successful go-to-market strategy for you to follow.  Plus, we've also grabbed some of our favorite relevant blogs posts from the archives that can help you even more.  Like what you see? Make sure to grab your own PDF format and start checking things off!  

    • How to Master Revenue Operations: Your Essential Checklist

      Revenue operations are crucial for any business aiming to achieve sustainable growth and efficiency. This checklist is your essential guide to mastering revenue operations, covering everything from the foundational task of database segmentation to the advanced stages of strategic alignment. By methodically following these steps, you can optimize your processes, enhance cross-functional teamwork, and boost your company’s overall performance.

    • 3 Common Demand Generation Challenges

      Working with our clients every day, we see all sorts of challenges when it comes to demand generation. Demand generation is a data-driven marketing program that leverages inbound tactics to drive awareness and interest throughout the entire buyer and customer lifecycle. As noted by my colleague, Michael Garris, our Demand Generation Team Lead and Growth Strategist, 

    • Comstruct raises $13M to simplify the procurement process for construction firms

      When you think about platforms in the construction industry, chances are the concrete slabs designed to support steel beams and tall pillars will come first to your mind. Munich-based startup Comstruct wants to design a different kind of platform for the construction industry — a software platform. At its core, Comstruct is a procurement platform for © 2024 TechCrunch. All rights reserved. For personal use only.

    • Nelly raises $51M to digitalize medical practices across Europe

      Nelly wants to become the biggest fintech startup in the healthcare industry. The Berlin-based startup is already working with more than 1,200 medical practices in a handful of European countries. But there are thousands more that could benefit from an upgrade for their administrative workflows. That’s why Nelly recently raised €50 million in funding (around © 2024 TechCrunch. All rights reserved. For personal use only.

    • Bench shuts down, leaving thousands of businesses without access to accounting and tax docs

      Bench, a Canada-based accounting startup that offered software-as-a-service for small and medium-sized businesses, has abruptly shut down, according to a notice posted on its website.   “We regret to inform you that as of December 27, 2024, the Bench platform will no longer be accessible,” the notice reads. “We know this news is abrupt and may © 2024 TechCrunch. All rights reserved. For personal use only.

    • Hauler Hero wants to bring waste-management software into the 21st century

      After nearly four years of working in sales at tradesperson software company ServiceTitan, Mark Hoadley (pictured above) was looking for a change and to potentially start something of his own in a similar industry. Hoadley’s brother-in-law and now co-founder, Ben Sikma, was working on M&A in the waste-management space at the time. Sikma discovered how © 2024 TechCrunch. All rights reserved. For personal use only.

    • Nuon helps companies deploy their software into their customers’ cloud accounts

      Jon Morehouse launched PowerTools in 2019 to help companies ship static sites and serverless apps to their cloud accounts on providers like AWS and Azure. When a customer asked him if they could use PowerTools to deploy their software into one of their customer’s cloud accounts, Morehouse was skeptical. Morehouse told TechCrunch that after that © 2024 TechCrunch. All rights reserved. For personal use only.

    • Stigg makes it easy to change your SaaS pricing

      Stigg (not The Stig, just Stigg) describes itself as “the first scalable monetization platform for the modern billing stack.” There’s a lot going on in that sentence, but what it comes down to is that the startup, which on Wednesday announced a $17.5 million Series A round, helps SaaS companies model pricing, create pricing pages, © 2024 TechCrunch. All rights reserved. For personal use only.

    • Volta, a Shopify for B2B transactions, raises biggest pre-seed round of Italy

      Volta, a new startup with a team split between two headquarters in Milan and Paris, has secured a €6 million pre-seed round ($6.3 million) to develop a new vertical software-as-a-service platform focused on B2B sales. In more practical terms, the Volta team pitches its product as an equivalent to Shopify but focused on B2B transactions. © 2024 TechCrunch. All rights reserved. For personal use only.

    • LogicMonitor’s massive $800M raise shows AI is driving the demand for data center monitoring

      As companies’ server infrastructure grows, they often run into challenges keeping tabs on the health of their various assets, like cloud instances and local data centers. Monitoring tools, also known as observability tools, can help — but lots of tools quickly becomes overwhelming. According to one survey, seven in 10 organizations believe that monitoring is © 2024 TechCrunch. All rights reserved. For personal use only.

    • Vista Equity Partners and Blackstone offer to buy Smartsheet for $8.4B in cash

      The private equity firms say that the deal values publicly traded Smartsheet's shares at a 41% premium over its 90-day average closing share price. © 2024 TechCrunch. All rights reserved. For personal use only.

    • Risk Analysis Displayed Through Real-Time Financial Charts

      Data has always driven risk calculation, with institutions relying on figures to identify the probability of market downturns or unexpected price fluctuations. However, the rapid acceleration of modern technology has drastically changed how this data is presented and interpreted. Real-time financial charts are now indispensable tools that offer clarity, immediacy, and actionable ... Read more The post Risk Analysis Displayed Through Real-Time Financial Charts first appeared on SaaS Metrics.

    • Slot Gacor Hari ini: The Art of Designing Addictive Slot Games

      Slot games are some of the most popular forms of entertainment in the world, both in land-based casinos and online platforms. But have you ever wondered what makes them so irresistibly addictive? The key lies in a delicate balance between art and science. Game developers combine creativity, psychology, and cutting-edge technology to ... Read more The post Slot Gacor Hari ini: The Art of Designing Addictive Slot Games first appeared on SaaS Metrics.

    • Best Low-Code Platform Developers in 2024

      As the demand for rapid application development grows, low-code platforms have become essential tools for businesses looking to streamline their processes and bring innovative solutions to the market quickly. In 2024, several companies stand out as leaders in low-code development, offering robust solutions that cater to a wide range of industries. Here, ... Read more The post Best Low-Code Platform Developers in 2024 first appeared on SaaS Metrics.

    • Key Features of Salesforce CPQ That Outperform Microsoft Access

      Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.

    • How to Improve Your ARPA Metric With Pricing Strategies

      Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.

    • What Are the Best Practices for ERP Configuration in Retail?

      Uncover essential strategies for ERP configuration in retail, from team assembly to risk management, and explore how to ensure a successful deployment. The post What Are the Best Practices for ERP Configuration in Retail? first appeared on SaaS Metrics.

    • What Factors Influence the Average POS Merchant LTV?

      Discover how transaction frequency, retention rates, and market competition shape POS merchant LTV and reveal strategies for maximizing profitability. The post What Factors Influence the Average POS Merchant LTV? first appeared on SaaS Metrics.

    • Why Is Average POS Merchant LTV Important for Payment Processors?

      Learn why understanding average POS merchant LTV is crucial for profitability and retention strategies. Discover how it impacts your bottom line. The post Why Is Average POS Merchant LTV Important for Payment Processors? first appeared on SaaS Metrics.

    • Top On-Premise CPQ Solutions for Enterprise-Level Companies

      Get insights into leading on-premise CPQ solutions for enterprises, and uncover which one perfectly aligns with your business's complex configuration demands. The post Top On-Premise CPQ Solutions for Enterprise-Level Companies first appeared on SaaS Metrics.

    • How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

      Scott Barker breaks down how GTMfund raised a $54M Fund II The post How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101). appeared first on GTMnow.

    • GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

      Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. The post GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford appeared first on GTMnow.

    • The playbook for viral data storytelling

      Peter Walker shares how Carta makes data insights go viral — and how you can too. The post The playbook for viral data storytelling appeared first on GTMnow.

    • How SaaS Pricing Evolves Across Different Company Stages

      SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation The post How SaaS Pricing Evolves Across Different Company Stages appeared first on GTMnow.

    • GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

      Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. The post GTM 132: The Rise of the Operator with Casey Woo + Special Announcement appeared first on GTMnow.

    • The Operator Investor: Angel Investing

      The post The Operator Investor: Angel Investing appeared first on GTMnow.

    • 7 Top CRO Tips on Annual Planning

      Annual planning playbook tips from top Chief Revenue Officers. The post 7 Top CRO Tips on Annual Planning appeared first on GTMnow.

    • GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

      The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. Prior to founding Qualified, Kraig founded GetFeedback which was successfully sold to SurveyMonkey. Kraig also led marketing as the The post GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma appeared first on GTMnow.

    • Insight from a $1.3B acquisition and 7 startups

      The 4 key considerations for aligning product and GTM strategy to drive growth The post Insight from a $1.3B acquisition and 7 startups appeared first on GTMnow.

    • Audience Research: The Complete Guide for Marketers in 2025

      We launched SparkToro four years ago with the firm belief that audience research — and the knowledge that the tech giants gather about us — should be accessible to all. In the pre-Musk era of Twitter, when the API was free and available to all developers, we offered a suite of free tools that marketers got a ton of value…

    • Why One-Pagers Are Dead (And What to Send Instead)

      Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies agreed with me, but mostly, you agreed with me. The problem with one-pagers is that they’re a frequently-asked-for asset that doesn’t address the true need. Your prospect (or their boss) probably asked you for…

    • Traffic Is Down; Revenue Is… Up?

      It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and paneer. But, in the last few years, we’ve seen a deeply strange trend where the two have become unbound. In example after example, traffic can fall while revenue rises. Why is this happening? And is…

    • The Overlooked Reason Your Content Isn’t Gaining Traction

      “Your content isn’t getting amplified? Well, maybe it’s not good enough.” If I haven’t said that out loud before, I’ve definitely thought it. But it’s the least helpful piece of feedback. It’s not specific and it doesn’t offer solutions for next time. Instead, consider this: Maybe your content doesn’t match the user’s intent. As in, there’s a disconnect between the…

    • The Digital Watercooler is Gone

      I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing thread, and DM my friends for the tea of the main character of the day. I’d go onto LinkedIn and see some connections who have gotten new jobs, those who have just gotten laid…

    • The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

      Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (I’m a happy subscriber). Paddy’s contribution here cannot be overstated – he’s assembled a vast array of survey data from 612…

    • Why Do We Need Zero Click Marketing?

      You’ve heard of zero click marketing — and yes, you definitely heard it here first. We’re talking about creating standalone value in the platforms where people hang out, instead of dropping teasers and links in hopes that people will be compelled to click over to your site. It’s marketing where people already are and speaking to them in a way…

    • The Biggest Mistake We Make When Asking: “Where Are My Customers?”

      It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments. This year is likely more active than most given the decline of Google search traffic, the rise of AI, the Twitter exodus, and the meteoric growth of Threads and Bluesky. But, far too many times, we…

    • Whoa. 5 New Data Features in SparkToro in 100 Days.

      If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single one is hot like pizza supper. I’m gonna blow your mind. SparkToro is a three-person company with one engineer, Casey Henry. And yet, in the past 100 days, we’ve built all this stuff. Built and released.…

    • How to Strengthen Your Brand's Authority — Whiteboard Friday

      Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.

    • Your Fast Track to Mastering Keyword Gap Analysis

      Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.

    • 12 Client Onboarding Tools To Scale Your SEO Agency

      Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.

    • How to Decide Between One Domain or Many for SEO — Whiteboard Friday

      Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.

    • Ziff Davis's Study Reveals That LLMs Favor High DA Websites

      Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

    • How To Manage Old Content on a News Website

      Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

    • Create High-Impact Content Using Backward Design — Whiteboard Friday

      Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

    • Keyword Cannibalization: What it is and How to Fix it

      Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

    • Top SEO Tips for 2025 — Whiteboard Friday

      With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

      • 16 Exceptional Benefits of Change Management and How to Implement Key Components

        Photo Attribution: fatmawati achmad zaenuri/Shutterstock.com Most businesses probably realize that change is constant. The question is then, how can these changes be planned for and guided through as smoothly as possible. Well-planned change management strategies can help lower the possibility of difficulties and help bring about streamlined transitions. [More]

      • 30 Excellent Customer Service Values with Examples and Strategies for Developing Your Own

        Photo Attribution: eamesBot/Shutterstock.com At the center of outstanding customer service lie core values that guide interactions with customers and shape the overall service experience. [More]

      • Comprehensive Guide to IT Redundancy and Why It is Essential

        Photo Attribution: elenabsl/Shutterstock.com Most businesses today have become critically dependent on IT systems and their availability. Without systems to provide redundancy and backups, IT downtime could prove very expensive. Large organizations can be looking at costs of up to $1-5 million per hour in the event of system-wide outages. This doesn't include potential penalties or legal fees in case of data breach or otherwise. [More]

      • Top 20 Customer Pain Points with Examples and Solutions

        Photo Attribution: inspiring.team/Shutterstock.com Discovering and addressing customer pain points is essential for any business aiming to excel in customer satisfaction and retention. These pain points include the difficulties and frustrations customers encounter when engaging with products or services. These can directly influence their overall experience and perception of a brand. [More]

      • CX Technology Fully Explained with 18 Innovative Examples

        Photo Attribution: Grinbox/Shutterstock.com Customer expectations continue to change as technology changes. They expect more from businesses. But businesses have the opportunity to meet those demands, and set themselves apart from competitors. [More]

      • 16 Innovative Ways to Use Blockchain in Customer Service

        Photo Attribution: Tun_Thanakorn/Shutterstock.com Technology is shaping customer experiences and brand loyalty. As businesses strive to meet changing consumer expectations, blockchain technology emerges as a powerful tool to support this. [More]

      • 15 Cutting-Edge Ideas for Improving Customer Service in 2024

        Photo Attribution: Creativa Images/Shutterstock.com The world of customer service is constantly evolving, especially given modern technology. With this comes changing consumer expectations. Then, innovation becomes paramount. In 2024, technology, data, and customer-centric strategies converge to shape how organizations approach customer service. [More]

      • The Complete Guide to Customer Service Knowledge Management

        Photo Attribution: 365daysStudios/Shutterstock.com Customer Service Knowledge Management is essential to the smooth operation of any customer service, Customer Experience (CX), sales and account management teams. [More]

      • Automated Self-Service: Fully Explained and 31 Best-Practice Do's and Don'ts

        Photo Attribution: VectorMine/Shutterstock.com Automated Self-Service is quickly becoming necessary for streamlining support processes, enhancing efficiency, and empowering both end-users and support personnel. Unlike traditional support models which rely heavily on human intervention, it uses the latest technologies and predefined workflows to enable users to resolve issues, access resources, and perform tasks autonomously. [More]

      • The Conference That Will Change How You Think About Running a Business

        Twice a year, the Business of Software Conference brings together some of the sharpest minds in software, product, and entrepreneurship. But this isn’t just another conference, it’s a place where your assumptions get challenged, your ideas get stretched, and you walk away seeing things in a whole new light. Next in-person conference: BoS Europe 2025

      • The Power of BoS Connections

        At Business of Software (BoS), we believe conferences are about building relationships that lead to significant change, not just for insightful conversations. Over the years we have received many accounts of guests who met at BoS and went on to collaborate and create amazing things. Mark Stephens and Chika Emebo from IDR Solutions, loyal participants

      • Prioritizing Without Losing Your Mind

        You’ve done a mountain of customer research. There’s a million ways the customer is struggling, and discovery and shaping have helped you define the possibilities. But now you’re stuck with the big question: How do you make sensible decisions about what to do when you have too much information? This is where Ryan Singer comes

      • Is Your Growth Hiding a Ticking Bomb?

        What if the growth you’re seeing isn’t as healthy as it seems? Could there be a ticking bomb in your metrics? Are you sure that your users are truly activated, or are they just going through the motions? These questions are at the core of Diego de Jódar’s talk at BoS Europe 2025. Why User

      • Everything You Know About Building a Software Company Is Wrong

        What if everything you thought you knew about building a software company was wrong? What if staying small could be more profitable than scaling?What if traditional hiring practices were holding you back?What if ignoring “best practices” led to your biggest breakthroughs? Mark Stephens, Founder of IDRsolutions, has spent 25 years questioning the rules of software

      • Lightning Talks are BACK

        Remember Lighting Talks? By popular demand… We’re bringing them back for BoS Conference Europe (March 31-April 1). What are Lighting Talks? Why should you consider applying for a Lightning Talk? What makes a great Lightning Talk? How do you apply and how do we select the speakers? What are Lightning Talks? Why should you consider

      • The Talks and The Talent at BoS Europe 2025 (So Far…)

        In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe. Why the best? Because it’s not your typical conference. There are no lobby exhibits, no velvet-rope VIP sections for speakers, and no pay-to-play sponsor slots disguised as keynotes. Instead, BoS Europe is

      • BoS USA 2025: 6-8 October, Raleigh NC

        Hey there, software CEOs and leaders. It’s time to block off your calendars because BoS USA 2025 dates are confirmed, and this year, we’re leveling up everything you love about BoS Conf. If you’ve ever thought about how to be better at business like how better you are at coding, this is your moment. Save

      • Business of Software Black Friday DEAL!!

        Black Friday Sucks! Ah, Black Friday. That one special day of the year when retailers desperately offload their leftovers at “bargain” prices you didn’t even know existed (or needed). It’s become the tradition – convincing you to buy stuff you don’t want with money you don’t have while your critical thinking is still in turkey

      • Strategies for Prioritizing Retention in an Acquisition-Focused Sales Environment

        Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth. Think of

      • Chargebee Tops the Charts: Leading 39 Subscription Categories in G2’s Fall 2024 Report

        We are proud to share that Chargebee has secured the #1 spot in 39 subscription categories and earned 57 badges in G2’s Fall 2024 reports.  This achievement follows our recent recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Recurring Billing Applications further highlighting our strong partnership with our customers and the shared

      • Accrued Income as a Current Asset: Understanding Revenue Accrual

        Introduction to the concept of accrued income and its significance Accrued income is a fundamental concept in accounting that represents revenue earned but not yet received. This concept is crucial for businesses operating on an accrual basis, as it ensures income is recognized in the period it is earned, rather than when payment is received.

      • How Web Hosting Companies Can Drive Growth with Smart Subscriptions

        Web hosting market revenue is expected to triple by 2028 but staying competitive requires more than just delivering reliable service. To capitalize on this potential, web hosting companies must embrace innovative strategies that strengthen their bottom line and forge deeper connections with their customers and partners. Subscription models are a familiar concept for web hosting

      • The Power of Pause to Retain Subscribers 

        The ability to pause a subscription offers numerous benefits, including increased customer satisfaction and decreased churn. Chargebee Retention enables you to implement this valuable feature quickly and easily, providing immediate time to value and ensuring a customer-centric approach that aligns with the needs and preferences of today’s consumers. Leveraging the pause option can reduce churn,

      • Consumption-Based Pricing: A Strategic Advantage or Hidden Risk? 

        SaaS pricing is always changing, shaped by events like the pandemic, the growing influence of AI, and evolving customer needs. In the past, companies relied on predictable pricing models like flat subscription fees or seat-based charges. These methods were straightforward and easy to manage. Then, usage-based pricing started making waves. By charging based on how

      • 5 Pricing & Packaging Lessons from Phrase’s Growth Journey

        In the competitive world of SaaS, pricing and packaging can make or break a company’s growth trajectory. Phrase, a leader in AI-led translation and localization technology, discovered this firsthand. Its journey offers valuable insights for subscription-based businesses looking to scale. The Phrase Success Story Phrase enables companies of all sizes to manage translation and localization

      • Chargebee expands in Europe with new Dublin office

        We are thrilled to announce the opening of our new office in Dublin, marking a significant milestone in Chargebee’s European expansion. As a leader in subscription billing and revenue growth management, we continue to enhance our presence across Europe, and Dublin’s vibrant tech scene makes it the perfect hub for this growth. With an existing

      • Home Sweet Home, Simplified: HomeToGo’s Swift Integration with Chargebee Redefines Rental Subscription

        HomeToGo, the world’s largest marketplace for vacation rentals, faced a significant challenge when acquiring a new business that required quickly adding subscription service capabilities. With a tight nine-month timeline for full integration, HomeToGo needed an agile partner to help it navigate this new territory. “We had to add a completely new tech capability and revenue

      • A/B Testing Basics: How to Get Valid, Actionable Results

        If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign... The post A/B Testing Basics: How to Get Valid, Actionable Results appeared first on The Daily Egg.

      • 101 Best-Performing Headline Formulas for More Clicks & Engagement

        Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and... The post 101 Best-Performing Headline Formulas for More Clicks & Engagement appeared first on The Daily Egg.

      • The 10 Best About Us Page Examples on the Internet

        We didn’t just grab a bunch of random about us page examples for this piece. We found the absolute best examples—the website about us pages... The post The 10 Best About Us Page Examples on the Internet appeared first on The Daily Egg.

      • 10 Required Website Navigation Design Tips + 5 to Avoid

        Your website navigation is one of the most important pieces of your website design. If your users can’t easily navigate your website to find what... The post 10 Required Website Navigation Design Tips + 5 to Avoid appeared first on The Daily Egg.

      • Step-by-Step How to Install WordPress (2 Methods)

        The way to install WordPress boils down to two main options: Here’s an extensive guide to implementing both approaches the right way. Best Method: Using... The post Step-by-Step How to Install WordPress (2 Methods) appeared first on The Daily Egg.

      • What Was Klout and Why Did It Matter?

        Klout was an analytics company that gave social media users a “Klout Score” between 1 and 100 based on their activity on social media platforms. ... The post What Was Klout and Why Did It Matter? appeared first on The Daily Egg.

      • The Top 3 Hotjar Alternatives Everyone Is Talking About

        Hotjar is a great tool for website optimization, but some marketers may need something a little different. If that’s you, here are 21 Hotjar alternatives. The post The Top 3 Hotjar Alternatives Everyone Is Talking About appeared first on The Daily Egg.

      • 7 Startup Website Examples and The #1 Design Tip From Each

        There are several startup website examples lists to take inspiration from. And while you appreciate the generic best practices they provide, and the “this is... The post 7 Startup Website Examples and The #1 Design Tip From Each appeared first on The Daily Egg.

      • Exactly What to Put On Your Thank You Page To Get A Sale

        You’re probably like most people when it comes to a thank you page: you say thank you for the purchase or contact details, confirm what... The post Exactly What to Put On Your Thank You Page To Get A Sale appeared first on The Daily Egg.

            • How Salesforce & Process Street Nailed Client Onboarding at Scale

              Client onboarding is key to customer success, but scaling it across global teams is a challenge. Salesforce, a worldwide SaaS leader with 49,000+ employees, solved this by using Process Street to standardize and automate its onboarding process. Challenge: Scaling Client Onboarding Without Losing Quality With customers across industries and regions, Salesforce needed to: On top The post How Salesforce & Process Street Nailed Client Onboarding at Scale first appeared on Process Street | Process & Project Management Software.

            • Procurement Compliance Made Easy for Canadian Government

              A major Canadian government department, known for its focus on innovation and research, faced significant challenges in managing procurement processes. With increasing scrutiny on public spending and procurement compliance following the high-profile controversy surrounding the ArriveCAN app, this department prioritized improving efficiency, transparency, and adherence to regulations. Leveraging Process Street’s compliance-centric project management platform, the The post Procurement Compliance Made Easy for Canadian Government first appeared on Process Street | Process & Project Management Software.

            • How Hustle Fund Saves $150,000/year with Process Street

              How Hustle Fund Mastered Operational Efficiency Hustle Fund is a venture capital firm that invests in early-stage startups, particularly at the pre-seed and seed stages. Founded by experienced entrepreneurs and investors Elizabeth Yin and Eric Bahn, Hustle Fund focuses on backing founders who demonstrate hustle and grit. They have invested in over 500 companies across The post How Hustle Fund Saves $150,000/year with Process Street first appeared on Process Street | Process & Project Management Software.

            • The 17 Best Private Equity Processes for Operational Excellence

              Private equity processes are complex and involve multiple stages, from deal sourcing and due diligence to portfolio management and exit strategies. To streamline these operations, many firms rely on templates to ensure consistency, efficiency, and accuracy throughout each phase. Templates for financial modeling, due diligence checklists, management reports, and client communication help standardize the approach, The post The 17 Best Private Equity Processes for Operational Excellence first appeared on Process Street | Process & Project Management Software.

            • The Best Real Estate Asset Management Processes to Optimize Efficiency

              Real estate asset management is a complex field, requiring meticulous oversight of properties to maximize value and returns.  To streamline these intricate processes, many firms leverage specialized templates that standardize key activities like property management, financial reporting, and tenant relations. These templates not only enhance operational efficiency but also ensure consistency and accuracy across the The post The Best Real Estate Asset Management Processes to Optimize Efficiency first appeared on Process Street | Process & Project Management Software.

            • The Most Important Investment Banking Processes Every Professional Needs

              Investment banking processes are intricate, involving detailed steps from deal origination to execution. To navigate these complexities, bankers often use specialized templates that guide them through each phase, ensuring consistency and precision.  These templates cover everything from financial modeling and valuation to client presentations and due diligence, making it easier to manage multiple tasks efficiently. The post The Most Important Investment Banking Processes Every Professional Needs first appeared on Process Street | Process & Project Management Software.

            • How Avion Wealth Cut Client Onboarding Time by 30%

              At Avion Wealth, precision in operations and exceptional client experience are key to their service delivery.  The company’s CEO, a former commercial airline pilot and military professional, established a culture of rigorous operational focus.  However, before adopting Process Street, these well-documented processes were managed mostly on paper, leading to inefficiencies and challenges in task management. The post How Avion Wealth Cut Client Onboarding Time by 30% first appeared on Process Street | Process & Project Management Software.

            • How Pro FS Reduced On-Site Training Time by 50%

              Professional Fulfilment Services (Pro FS)  is a smart, fulfilment business based in the UK, helping SMEs fulfil their orders and scale their businesses around the globe.  When Carinda Hindry first joined the company as Head of Admin, she was faced with files full of paper records, documenting historic and ongoing HR details for the company’s ~50 employees. The post How Pro FS Reduced On-Site Training Time by 50% first appeared on Process Street | Process & Project Management Software.

            • How Golchin Consulting Services Reduced Costs with Process Street

              Golchin Consulting Services has revolutionized manufacturing operations through automation. Principal Consultant Rashid Golchin shares how they transformed a CNC machine shop’s chaotic manual document handling into an efficient, automated process with Process Street. Rashid began using Process Street over six years ago while working as an Operations Manager at a manufacturing facility in British Columbia. The post How Golchin Consulting Services Reduced Costs with Process Street first appeared on Process Street | Process & Project Management Software.

            • 2025 Private SaaS Company Valuations

              The SaaS Capital Index™ stands at 7.0 times current run-rate annualized revenue. Data for bootstrapped companies yields a predicted private SaaS company valuation multiple of 4.8x while data for equity-backed companies yields a predicted valuation multiple of 5.3x. The post 2025 Private SaaS Company Valuations appeared first on SaaS Capital.

            • How to have a 95% Gross Revenue Retention Selling SaaS to Small Businesses

              The article examines the methodology behind ServiceTitan's reported 95% gross revenue retention (GRR) in its IPO documentation, noting that the approach excludes downsells and only accounts for complete churns, which can result in a higher GRR figure. While the 95% figure is impressive, the analysis suggests that a more typical annualized GRR for small businesses in the building trades would likely be lower, aligning with industry norms. The post How to have a 95% Gross Revenue Retention Selling SaaS to Small Businesses appeared first on SaaS Capital.

            • What is the Average Deal Size for Private SaaS Companies?

              Due to their compliance reporting requirements, there is plenty of data available about public SaaS companies. However, due to the size and funding of those companies, their metrics are typically not a good benchmarking metric for smaller, private SaaS companies. In order to provide peer-based benchmarking, SaaS Capital conducts a survey of private, B2B SaaS company metrics in the first quarter of each year. This post summarizes benchmarking data around the topic of Annual Contract Value (ACV). The post What is the Average Deal Size for Private SaaS Companies? appeared first on SaaS Capital.

            • What Should a SaaS Income Statement Look Like in 2025?

              A SaaS Profit & Loss (P&L) statement needs to be organized in order to be meaningful to both internal stakeholders and potential external partners, such as capital providers. As the SaaS business model has evolved, it is worth examining what an income statement should look like in 2025. The post What Should a SaaS Income Statement Look Like in 2025? appeared first on SaaS Capital.

            • 2024 Revenue Per Employee Benchmarks for Private SaaS Companies

              A common metric by which SaaS companies track their performance is annual recurring revenue (ARR) per employee. This 2024 update explores the median ARR per employee broken down by company size and funding type, equity-backed or bootstrapped. The post 2024 Revenue Per Employee Benchmarks for Private SaaS Companies appeared first on SaaS Capital.

            • 2024 Growth Benchmarks for Private SaaS Companies

              Based on SaaS Capital's 13th annual B2B SaaS company metrics survey, growth across most revenue brackets (ARR categories) growth has decreased or remained stable from 2022 to 2023. Bootstrapped companies faced a decline in growth rates across all revenue brackets, particularly at higher ARR levels. In contrast, equity-backed companies showed mixed performance, with early-stage firms (those under $1 million ARR) experiencing strong growth, while mid-tier companies saw either modest growth or slight declines. The post 2024 Growth Benchmarks for Private SaaS Companies appeared first on SaaS Capital.

            • What Should be Included in COGS for My SaaS Business in 2025?

              Surprisingly, GAAP does not clearly define what should be included in a SaaS company’s Cost of Sales (COS; a.k.a. Cost of Revenue, COR, but most commonly known by the traditional term Cost of Goods Sold, COGS) so each company is pretty much left to its own judgment on what should be included. Below is our considered opinion on what to include in COGS for a privately-held SaaS company. The post What Should be Included in COGS for My SaaS Business in 2025? appeared first on SaaS Capital.

            • Key Takeaways from SaaStr Annual 2024: Navigating AI’s Impact and Opportunities for SaaS Companies

              SaaS Capital attended SaaStr Annual 2024. This was the first SaaStr AI Summit and it lived up to its billing – discussions on all things AI dominated the event. As this hot topic continues to be top-of-mind for many operators and investors, we wanted to share some of our key impressions and takeaways from the panels as well as discussions we had with industry participants. The post Key Takeaways from SaaStr Annual 2024: Navigating AI’s Impact and Opportunities for SaaS Companies appeared first on SaaS Capital.

            • Escaping the Tax Trap – Update September 2024

              Essentially, starting in 2022, any amounts spent by a U.S. company on software development were no longer permitted to be deducted against income, but instead had to be capitalized over several years.  This “tax trap” meant that many engineering-heavy SaaS companies operating near cash flow breakeven could suddenly appear profitable “on paper” (and on tax returns), leading to an income tax liability. The post Escaping the Tax Trap – Update September 2024 appeared first on SaaS Capital.

            • Six Tips on Presenting to the Board of Directors

              So, you’re on the executive staff of a startup and you’ve been asked to present at an upcoming board meeting.  That’s great news. Board exposure is a key benefit of working on the e-staff. You’re getting the chance to build … Continue reading → The post Six Tips on Presenting to the Board of Directors appeared first on Kellblog.

            • Kellblog Predictions for 2025

              I’m late with this year’s predictions post because I’ve discovered that writing while recovering from knee surgery, zonked on painkillers, is a surprisingly difficult endeavor.  Onward, through the fog.  And apologies for the delay. I’m always humbled by the act … Continue reading → The post Kellblog Predictions for 2025 appeared first on Kellblog.

            • Appearance on ProducTea with Leah Tharin

              Just a quick post to highlight a recent podcast appearance with Leah Tharin on ProducTea, a European podcast focused on bringing together product, revenue, and growth. In addition to her podcasts and blog content, Leah produces a number of guides … Continue reading → The post Appearance on ProducTea with Leah Tharin appeared first on Kellblog.

            • The Paradox of Saying, “It’s Time To Sell The Company”

              A critical part of the CEO’s job is realizing when it’s time to sell the company. I’m not talking about the easy cases, like when you’re in year five of running a PE-backed company, and the numbers suggest an exit … Continue reading → The post The Paradox of Saying, “It’s Time To Sell The Company” appeared first on Kellblog.

            • The Ten Most Read Kellblog Posts in 2024

              It’s always fun to go back and look at my stats, and my best-of page (which amazingly came in at #11) is getting sufficiently long that I need to find additional summarization mechanisms. So this year, I thought I’d share … Continue reading → The post The Ten Most Read Kellblog Posts in 2024 appeared first on Kellblog.

            • SaaS Events Review: SuperReturn North America

              Today’s Connections Shape Tomorrow’s investments SuperReturn North America 2024, one of the premier private equity and venture capital conferences in North America, was held from November 12-13, 2024, at the Marriott Marquis in Times Square, New York City. The event attracted over 900 attendees, including 300 Limited Partners (LPs) and 450 General Partners (GPs), and The post SaaS Events Review: SuperReturn North America appeared first on SaaS Mag.

            • How Generative AI Disrupts SaaS

              Remember when software-as-a-service (SaaS) was the Next Big Thing? In the event, it took more than four years for SaaS to reach a 2 percent market share in the global enterprise software market. The current Big Thing, generative artificial intelligence (gen AI) reached that level in about a year. Looking ahead, gen AI is primed The post How Generative AI Disrupts SaaS appeared first on SaaS Mag.

            • Top 5 No-Code Platforms to Supercharge AI Automations

              Looking to introduce powerful AI automations to your stack, but don’t have the right coding skills? Luckily, advancements in AI bring top-tier solutions that help you create your platforms faster. These are our top picks for no-code platforms that will have you building in minutes: Top 5 No-Code Platforms Make This platform allows seamless data The post Top 5 No-Code Platforms to Supercharge AI Automations appeared first on SaaS Mag.

            • How Rob Walling Created a Thriving SaaS Community with MicroConf

              When Rob Walling made his first foray into the SaaS universe, SaaS enthusiasts were on their own. In 2005, when Walling started blogging about SaaS and startup-building with a friend, he wasn’t sure exactly who he was writing for or whether anyone would care. But he was gratified to find that not only were people The post How Rob Walling Created a Thriving SaaS Community with MicroConf appeared first on SaaS Mag.

            • Fail-Safe Cybersecurity: 3 SaaS Tips for Outage-Resistance 

              CrowdStrike—an $83 billion cybersecurity giant—caused one of the largest Windows outages the world has seen in years last July. Ironically, the company known for protecting Windows machines ended up taking down a huge number of them with a faulty update.  This wasn’t a small blip—it was a reminder of just how much the world still The post Fail-Safe Cybersecurity: 3 SaaS Tips for Outage-Resistance  appeared first on SaaS Mag.

            • SaaS Events Review September 2024: SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual and B2B Rocks

              The SaaS events landscape in 2024 is rich with innovation and strategic shifts. Our team at SaaS Mag attended several key events to uncover the latest trends and breakthroughs. Here are the highlights from SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual, and B2B Rocks. SaaSOpen Dates: September 5-6, 2024  Location: New York, NY  SaaSOpen The post SaaS Events Review September 2024: SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual and B2B Rocks appeared first on SaaS Mag.

            • Reduce Churn: 8 Ways to Improve the SaaS Customer Experience

              Understanding how to reduce churn is critical for sustainable SaaS growth. SaaS businesses focus so heavily on metrics, numbers, and trends that they can forget the reason for their success: the customer. Long-term users are often the best customers. SaaS growth strategies should be designed to keep a customer for as long as possible. Retention is The post Reduce Churn: 8 Ways to Improve the SaaS Customer Experience appeared first on SaaS Mag.

            • How CRM Creates Efficiency and Simplicity in SaaS

              In the competitive SaaS landscape, Customer Relationship Management (CRM) systems are crucial for managing the complex customer lifecycle. While CRM solutions offer significant benefits such as improved lead management, personalized onboarding, churn reduction, and identifying upsell opportunities, many SaaS companies struggle with overly complex systems that hinder rather than help.   The CRM Conundrum: Potential vs. The post How CRM Creates Efficiency and Simplicity in SaaS appeared first on SaaS Mag.

            • How EOS Maximizes SaaS Growth

              What is EOS and Why It May Be Beneficial for Your SaaS Business  In the fast-paced world of SaaS, maintaining focus, alignment, and scalability can be challenging. As companies scale and grow, the complexities of operations often increase, making it difficult to maintain strategic direction. Enter the Entrepreneurial Operating System (EOS) – a comprehensive business The post How EOS Maximizes SaaS Growth appeared first on SaaS Mag.

              • SaaS Web Design Agencies you can work with in 2024

                List of SaaS Web Design Agencies Choosing the right web design agency can make a significant impact on your business’s online success. For SaaS companies, finding an agency that understands the nuances of your industry is crucial. The following list highlights the best SaaS web design agencies for 2024, each offering unique skills and services. The post SaaS Web Design Agencies you can work with in 2024 appeared first on UserActive.

              • 10 Best SaaS Design Agencies In 2024

                List of top 10 SaaS Design Agencies This article provides you with a list of top 10 SaaS Design Agencies you should know in 2024. If you’re involved in the world of SaaS and you’re not familiar with these agencies yet, you should be! Among these 10 SaaS design agencies, you’ll find everything you need The post 10 Best SaaS Design Agencies In 2024 appeared first on UserActive.

              • Increasing SaaS Sign Ups And Conversions With A UI Redesign

                Peter spoke with John Wright, Co-founder of StatsDrone. StatsDrone is a B2B data analytics software tailored for the affiliate marketing sector, automating sales and commission tracking for webmasters while centralizing their data. John shared with Peter: The significant impact of redesigning StatsDrone on user perception and business growth, resulting in improved conversion rates and increased The post Increasing SaaS Sign Ups And Conversions With A UI Redesign appeared first on UserActive.

              • 3 Pivotal Moments Bootstrapping To $2M ARR

                Peter spoke with Justin Gerena, Co-Founder of SiteSwan. SiteSwan enables agencies, publishers, designers, and entrepreneurs to effortlessly create professional websites for small businesses within minutes, without the need for coding or technical skills. During their conversation, Justin discussed: Defining the Ideal Customer Profile (ICP).  Harnessing the power of sales tracking to leverage data for business The post 3 Pivotal Moments Bootstrapping To $2M ARR appeared first on UserActive.

              • From UX Designer To SaaS Founder

                Peter interviewed Gaurabh Mathure, Co-Founder of Tydy. Tydy, an Employee Data Platform, simplifies employee data and document management. It streamlines processes across HR, IT, and Vendor apps, ensuring a seamless, personalized experience for employees from onboarding to offboarding. Gaurabh discussed with Peter: Tydy’s role in streamlining data for an enhanced employee experience. His UX design The post From UX Designer To SaaS Founder appeared first on UserActive.

              • Introduction To The SaaSiest Community

                A few weeks ago, Peter talked to Thomas Sjöberg & Daniel Nackovski, the Co-Founders of SaaSiest. SaaSiest is a community-driven initiative aimed at fostering dialogue and knowledge exchange to empower European B2B SaaS professionals and companies. In this interview they share: Their experiences as co-founders of SaaSiest and their extensive roles in the SaaS industry. How the The post Introduction To The SaaSiest Community appeared first on UserActive.

              • Creating Opportunities With SaaS Acquisitions

                Peter spoke with Jarno van der Linden, Co-Founder of Wezoo. Wezoo is the ultimate flexible workspace solution, offering no subscriptions, on-demand access, and pay-per-use working. Expect to hear: The strategic focus on the supply side before addressing the buy side as a key to their success. Acquisitions have enhanced their technology and scalability in the The post Creating Opportunities With SaaS Acquisitions appeared first on UserActive.

              • Why Your SaaS Needs a Product Design Agency

                Introduction The success of a SaaS product is, in big part, determined by its design. An expert product design agency brings a unique blend of creativity, technical knowledged, and user empathy to the table, qualities that are key in designing SaaS products that stand out. Let’s look at why a product design agency is not The post Why Your SaaS Needs a Product Design Agency appeared first on UserActive.

              • How a Product Design Agency Can Help Scale your SaaS

                In the world of SaaS, scalability is not just a goal but a necessity for success. As SaaS products look to grow their user base and expand their service offerings, the role of product design becomes increasingly important. Product design agencies, with their specialized expertise and creativity, play a key role in this scenario, helping The post How a Product Design Agency Can Help Scale your SaaS appeared first on UserActive.

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