Discover the Best SaaS Resources on SaaS Hub
SaaS Resources
- SaaS Is Back, But Different: Insight Partners Raises $12.5 Billion To Invest in More B2B Companies
So one of the biggest and most active growth stage VC funds, Insight Partmers, has raised a fresh $12 Billion to invest in B2B, AI, and more: Insight (and Vista and Thoma Bravo) has been committed to SaaS and B2B since inception, and led many top investments, including Salesloft which I introduced them to and... Continue Reading The post SaaS Is Back, But Different: Insight Partners Raises $12.5 Billion To Invest in More B2B Companies appeared first on SaaStr.
- What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?
So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr, Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. 🙅 But — it’s the wrong question.... Continue Reading The post What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events? appeared first on SaaStr.
- Going Multi-Product in the Age of AI with CPOs of Webflow, Rubrik, Zoom, and ProductBoard
At SaaStr Annual's AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow. The post Going Multi-Product in the Age of AI with CPOs of Webflow, Rubrik, Zoom, and ProductBoard appeared first on SaaStr.
- Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder?
Adding enough value in the beginning. If you can’t build it, can you: Sell it? That’s worth it. If you can bring in all the first customers, that’s a magical skill. Design it? Head of Product is just as important as Head of Writing Software. Sometimes, one person can do both. But often, not so... Continue Reading The post Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder? appeared first on SaaStr.
- 3 Ways to Create and Nurture Great Customers for Long-Term Success with Workato’s SVP Embedded Sales
Workato’s SVP of Embedded Sales and Director of Solutions Marketing joined us at SaaStr Annual to talk about how to nurture customers — a great topic in general, but especially for embedded sales and APIs that can take a while to scale. The Second Most Important SaaS Hire? Customer Success. Here’s Why It Changes Everything... Continue Reading The post 3 Ways to Create and Nurture Great Customers for Long-Term Success with Workato’s SVP Embedded Sales appeared first on SaaStr.
- When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder.
When you raise venture capital, a clock starts to tick, at first softly, and then more loudly It’s a race to in the next 18 months, max, at least double your valuation It’s a higher hurdle, and shorter timeline, than most intuitively realize — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) December 19, 2024... Continue Reading The post When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder. appeared first on SaaStr.
- Dear SaaStr: What is The Biggest Difference Between Running a 10 Person Startup and a 100 Person Startup?
The biggest structural difference is you have to hire all the VPs by employee 50–100. You won’t be able to scale this far without a full management team — VPs of Sales, Marketing, Product, Engineering, Customer Success at least. But the toughest personal challenge for many CEOs is letting go. By employee 100, you have... Continue Reading The post Dear SaaStr: What is The Biggest Difference Between Running a 10 Person Startup and a 100 Person Startup? appeared first on SaaStr.
- 5 Interesting Learnings from Cloudflare at $1.7 Billion in ARR
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And... Continue Reading The post 5 Interesting Learnings from Cloudflare at $1.7 Billion in ARR appeared first on SaaStr.
- 10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales
During a recent SaaStr Workshop Wednesday, Mangomint's VP of Sales Marchelle Mooney shared 10 ways sales is different in vertical SaaS. Marchelle's personal journey took her from early adopter of Mangomint, to 6 years later, VP of Sales over a 25+ person SMB sales team. Here's some of what she's learned along the way. The post 10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales appeared first on SaaStr.
- 📕 Convertible Notes to Avoid a Down Round; Scaling GTM Strategy from a 25m to 50m ARR Business; The Most Scarce Resource in SaaS…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 How Low Will SaaS Valuations Go; 2022’s Outbound Sales Stack; The Top Product Strategy Frameworks…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 Figma for Fifty (X); What Happens to VC when the Market Crashes; Solving Retention with Loops…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 Private Equity’s Love for Enterprise Software; How To Value Your Own SaaS Company; Caveats to Cohort Analysis…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 How to Retain Employees in a Hot Job Market; Knowing your ICP’s Buying Committee; Creating Sales Enablement Content…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 A B2B SaaS Sales Model Review; Dispelling the Confusing Aspects of Dilution; Being Shameless in Your Pursuit of the Truth…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 Reconsidering Annual Plans; Finding your Brand Champions; Where Early Stage Founders Should Focus…
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 Marketing During a Downturn; A CMO’s Keys to Success; Making the Most of Your Churn...
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- 📕 How Public Software Multiples Impact the Private Market; Transitioning from a PLG to Enterprise Sales Strategy; 2022 Software M&A Update …
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS.
- SaaS sales for startup leaders
You’ve built an amazing product—something you’re genuinely proud of. But now comes the part that can feel a little overwhelming: selling it. For many founders, it’s not just about convincing others—it’s stepping into a whole new role, figuring out what works, and hearing “no” more than you’d like. It’s challenging, no doubt, but it’s also …
- ChartMogul 2024: Year in Review
Here are the highlights from the past 12 months.
- 25 predictions for SaaS in 2025
2024 was a big year for SaaS with AI in the spotlight and new pricing models shaking things up. What will 2025 bring?
- How to use kanban for sales opportunity management
Kanban boards are perfect for managing the sales funnel, but only work if your sales pipeline management and stages are clear and everyone understands them.
- Our revamped approach to data cleaning
To generate accurate metrics, you need clean data—here’s how our improved data cleaning features make that easier.
- Getting started with marketing attribution
Marketing attribution is all about figuring out which marketing efforts are driving results. At ChartMogul, we used to struggle with answering key questions like “Where do our best leads come from?” After several trials and errors, this is how we got from information capture to business impact using attribution data.
- When should you recognize churn?
Tracking churn is crucial in SaaS, but deciding when to recognize customers as churned can be tricky.
- Penetration pricing in SaaS: risks, challenges, and pro tips
Penetration pricing sounds like a no-brainer for new businesses: come in with the lowest price, attract customers, raise the price later, and watch your revenue grow. As simple as that. Or is it? Let’s break down what penetration pricing really is, the pitfalls it can bring, and how to use it the right way. What …
- Mastering account management in B2B SaaS
Account Management is a delightfully intricate balance of art and science. When I joined ChartMogul, I was tasked with building a new Account Management function from the ground up. As we all know, the SaaS ecosystem has changed dramatically over the last few years, and customer retention and expansion are becoming increasingly important for SaaS …
- 3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION
4 – min read Key takeaways: It’s time to take action. Big or small, it’s time to put AI-enabled actions into workflows and empower individuals to learn with these new tools. Measure outcomes from AI-driven enhancements. To gain traction, leaders must translate how improvements or efficiencies gained from implementing AI solutions result in either more revenue in the door The post 3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- Driving customer success forward with Unison
2 – min read In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Imagine a tool that not only predicts customer churn with laser precision but also unlocks new avenues for growth, ensuring your business thrives in today’s competitive landscape. The post Driving customer success forward with Unison appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- The 5 actions for revenue leaders to embrace customer-led growth
4 – min read Key takeaways: 97% of corporate leaders believe customer expansion is the key to driving revenue growth in their organization. But many organizations focus too inward—on internal operational tactics, rather than prioritizing the customer outcomes that drive customer-led growth. To drive customer-led growth, organizations need to assign ownership for expansion, align tactics to value drivers, measure The post The 5 actions for revenue leaders to embrace customer-led growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- The one question sales leaders should ask every prospect
3 – min read Key takeaways: After 15+ years as a marketing leader with revenue ownership, Karen Budell understands how marketing and sales work together. But as Chief Marketing Officer of Totango, she’s also focused on driving revenue from existing customers, not just new logos—something sales leaders haven’t been tasked with before. In a recent episode of the Pipeline The post The one question sales leaders should ask every prospect appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)
3 – min read Key takeaways: The buying cycle is more complex than ever, with increased scrutiny from finance. Every business needs a customer-led growth motion to stay in business for the long term. Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. Account executives can’t sell like it’s 2017 anymore. The post The one thing SaaS go-to-market teams keep getting wrong (and how to fix it) appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies
4 – min read “If you invest in the post-sale, and you have somebody that can focus just on the digital journey, you’re going to keep more customers, and you’re going to expand them, because they’re going to have a better experience.” – Katie Yagodnik, Director, Customer Success Operations and Digital Programs, Totango + Catalyst Customer success operations (CS The post Spotlight on CS Ops: Supercharging Customer Success with Data-Driven Strategies appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- Streamlining customer renewals: Empower customer success managers to accelerate growth
4 – min read “We hit 115% of our target across Totango + Catalyst in Q1 on our expansion number, and that was largely due to the CSMs and the focus they put in along with the work that we’re doing with our account executives. The partnership that we have is working.” Customer renewals are the lifeblood of any The post Streamlining customer renewals: Empower customer success managers to accelerate growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- Mastering the Shift: From Product-Led Growth to Enterprise Sales
4 – min read “In a PLG motion… you’re helping people to use the product more effectively, and ultimately, to upgrade to a paid experience. [In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell, Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth The post Mastering the Shift: From Product-Led Growth to Enterprise Sales appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- From Silos to Synergy: How Sales and CS Alignment Unlocks Revenue Growth
4 – min read “Success is revenue. You get success right; your revenue is coming.” – Charlie Sonnenberg, VP Sales, Totango + Catalyst Customer-led growth is the only way to protect and sustain revenue growth. Bold statement? Perhaps, but industry data backs up this claim—SaaS companies are putting more resources and more strategic focus behind retaining and growing The post From Silos to Synergy: How Sales and CS Alignment Unlocks Revenue Growth appeared first on Best Customer Success Blog: Articles for Enterprise Growth.
- Our 9 Best ChatGPT Alternatives for 2025 (So Far)
And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently…Read more ›
- 100 Most Expensive Keywords for Google Ads in 2025
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more ›
- Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference
I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)…Read more ›
- The 50 Fastest-Growing Companies (January 2025)
2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like…Read more ›
- 100 Most Asked Questions on Google in 2025
These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g.,…Read more ›
- Top Google Searches (January 2025)
Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: We removed all NSFW queries from this list. What you see above are the top…Read more ›
- £9M Ecommerce Sales: 6 Takeaways From the Success of CarMats.co.uk
Given that the site’s monthly traffic peaked at just ~23K (according to Ahrefs), that’s impressive! Curious how he did it (and how the rest of us mere mortals might be able to replicate his success), I sat down with Ash…Read more ›
- Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)
Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time due to my day to day work at Ahrefs. But…Read more ›
- 8 Websites Driving Insane Traffic Using… Calculators
In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The highest traffic calculator in my research was an Indian systematic…Read more ›
- 7+ Aniwave Alternatives: Watch The Best Anime Titles Online 2025
Do you want to start your 2025 watchlist with some of the best anime movies? Then this blog is perfect for some top anime platform recommendations. For the longest time, Aniwave has been a go-to platform for anime lovers to stream their favorite titles for free. However, there are many more platforms and Aniwave alternatives
- 7 Top Tech Blogs 2025: Get The Latest Tech News and Updates
The year 2025 has witnessed some amazing technical innovations, some mindblowing updates, and some brand-new concerns and questions to address. Overall, it has been a productive year in the technical space, but did you miss out on most of the updates? The best way to keep up with everything happening in the tech space is
- What is SaaS accounting? Types, Key Metrics and Automation
2024 is coming to a close, and it has been a terrific year for SaaS businesses as the industry has witnessed quite a favorable growth. For SaaS companies, accounting becomes one of the most crucial processes to understand their financial and overall business health, and then make informed decisions about future steps. SaaS accounting requires
- 5 Best Language Learning Apps To Learn From In 2025
Are you planning to travel abroad this New Years’, or is learning a new foreign language on your bucket list for the next year? Then this blog is absolutely perfect for you! In this blog, we have provided a list of the best language learning apps that can help you pick up a new language
- 10 Best Webinar Software To Chose For Live Sessions 2025
Nowadays, individuals and small business owners are focusing on live webinars more than ever. In 2025, the conduction of webinars has become the most important tool for building a strong relationship with potential leads. So we can say that the core purpose of webinars is to get connected with the buyers and bring them together
- Kajabi Review 2025: Is It Worth The Money?
Are you looking for a supportive Kajabi review? This is the article that will guide you from scratch about what is Kajabi and why you must use it as your course platform.
- Document360 Review: Why Companies Choose It As Their Knowledge Base Software?
What if we say that you can set up your business’s knowledge base online using the same infrastructure that companies like Mcdonald’s, Porsche, and big institutions like Harvard University are using? That too at a price starting from $79 and can be increased as you go more into supporting growth. This is a Document360 review
- 8 Top Hosting Black Friday Deals 2025 Offers (Upto 94%)
Each online business needs hosting to make their website live, And Black Friday Deal is the time when hosting providers offer huge discount hosting. Surely, you all have waited for Hosting Black Friday Deals for a very long, now it’s the best time for you to grab the huge discounts on Black Friday Hosting Deals.
- Chrome://net-internals/#dns – How to Clear Chrome DNS Cache?
Are you facing some issues with connecting smoothly to loading websites or getting error messages while accessing a website? That might be because of a DNS caching issue on your device. But sweat not, you can use the chrome://net-internals/#dns feature to fix and troubleshoot any Chrome Net Internals issue. Not sure how to go about
- How a Marketing Agency Used AI to Design their Lead Scoring System in HubSpot
When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.
- AI-Powered Marketing Automation: The Next Frontier for SaaS Growth
What if you could delegate repetitive marketing tasks and focus on scaling your SaaS business? AI-powered marketing automation makes smarter campaigns, higher conversions, and saving time possible.
- Top Marketing Agencies For Your SaaS Business
SaaS has become the golden goose that every entrepreneur is seeking.
- How to Plan and Execute SaaS Go-to-Market Strategy
Ever wondered how software companies seem to appear out of nowhere and suddenly dominate the market? The secret lies in their go-to-market (GTM) strategy. Whether you're new to the software world or just curious about business growth, understanding GTM can open your eyes to the fascinating ways companies plan their success.
- 8 Evergreen SaaS Marketing Strategies
There are very few spaces in the tech landscape that evolve at a more rapid pace than Software as a Service (SaaS). Having a marketing strategy with adaptability and resilience is critical for maintaining consistent growth and ultimately, reaching new levels of success. Unlike most traditional businesses, however, SaaS companies are incredibly reliant on digital channels and innovation when reaching their target audience. The incredibly high degree of competitiveness in the SaaS market requires an adaptive, dynamic approach to marketing strategies, to facilitate pivoting with changing customer behaviors and trends.
- Data Science as a Growth Lever for SaaS Businesses
If you’re like most SaaS companies we interact with, you wish you had a crystal ball that could show you exactly what your customers want and how to keep them coming back for more. What if we told you that SaaS data science can provide that crystal ball for you?
- Increase Customer Acquisition With Data Science-Driven Inbound Marketing
In 2024 and 2025, enterprise SaaS companies face an unprecedented challenge: while the average customer acquisition cost (CAC) has surged to $702, conversion rates still sit at around 7% on average across the industry.
- The Data Driven Approach to Scaling Customer Success in SaaS Businesses
For high-revenue SaaS businesses, scaling customer success isn’t just about adding more team members—it’s about leveraging data to drive systematic, scalable growth. While most companies understand the importance of customer success, many struggle to implement data-driven approaches that truly move the needle on retention and revenue.
- The New Way to Grow: Why Traditional SEO is Dead and What’s Next
In Q3 2024, we witnessed a telling shift in our lead generation: two prospects for our agency came through AI search agents like Perplexity and ChatGPT, and one through a review site called Clutch. In contrast, organic search—once our primary source—generated just a single lead throughout the entire year. The rest? All from referrals and partnerships.
- Maximizing Marketing and Sales Success with IVR Solutions
Table of Contents In today’s fast-paced digital landscape, businesses must leverage technology to streamline operations The post Maximizing Marketing and Sales Success with IVR Solutions appeared first on Yoroflow Blogs | Yoroflow.
- Top 6 Questions to Qualify Your Sales Prospects Effectively
Table of Contents Effective sales qualification is crucial to ensure your team focuses on leads The post Top 6 Questions to Qualify Your Sales Prospects Effectively appeared first on Yoroflow Blogs | Yoroflow.
- Developing a 360 Degree Customer Perspective with YoroCRM and Yorodesk
Table of Contents Delivering exceptional customer experiences is no longer optional—it’s essential. To stay ahead, The post Developing a 360 Degree Customer Perspective with YoroCRM and Yorodesk appeared first on Yoroflow Blogs | Yoroflow.
- 5 Key Questions to Ensure a Strong Start in Resource Management
Table of Contents Resource management is the backbone of successful project management, ensuring that every The post 5 Key Questions to Ensure a Strong Start in Resource Management appeared first on Yoroflow Blogs | Yoroflow.
- Breaking Down Conversational Marketing for Success
Table of Contents Customers expect personalized, real-time interactions with brands. Conversational marketing has emerged as The post Breaking Down Conversational Marketing for Success appeared first on Yoroflow Blogs | Yoroflow.
- 2025 BI Trends Every Small Business Should Know
Table of Contents As we explore the transformative power of Business Intelligence (BI) in 2025, The post 2025 BI Trends Every Small Business Should Know appeared first on Yoroflow Blogs | Yoroflow.
- What Email Groups Are and Why You Should Use Them
Table of Contents Email remains a vital channel for communication, collaboration, and marketing. But managing The post What Email Groups Are and Why You Should Use Them appeared first on Yoroflow Blogs | Yoroflow.
- Achieve Your 2025 Sales Goals with Ease Using YoroCRM
Table of Contents As 2025 unfolds, businesses face new challenges and opportunities in the ever-competitive The post Achieve Your 2025 Sales Goals with Ease Using YoroCRM appeared first on Yoroflow Blogs | Yoroflow.
- The Top 5 AI Powered Data Visualization Tools You Need in 2025
Table of Contents In 2025, businesses are more data-driven than ever before. However, the sheer The post The Top 5 AI Powered Data Visualization Tools You Need in 2025 appeared first on Yoroflow Blogs | Yoroflow.
- Top Takeaways from the 2024 State of HubSpot Encore Webinar
The 2024 State of HubSpot Encore Webinar brought together some of the brightest minds in marketing, sales, and operations to dive deep into the challenges, trends, and opportunities shaping the HubSpot ecosystem and beyond. If you missed it—or need a refresher—this post captures the most impactful insights shared by our expert panel.
- The Ultimate On-Page SEO Checklist
To really shine on Google and other search engines, it's important to have a content strategy and demand generation plan that focuses on SEO. The aim is to create content that speaks to your audience, answers their questions and guides them to your solutions. Take a look at our top tips to help your content stand out and rank well.
- State of HubSpot 2024: How the Best Do It Differently
As the digital landscape continues to evolve at breakneck speed, the question on everyone’s mind at this year’s INBOUND event was: Is inbound dead? Jonathan Burg, SVP of Revenue at New Breed, led a dynamic session on the State of HubSpot 2024, featuring insights from industry leaders facing these shifts head-on. The panel—Sam Jacobs (CEO of Pavilion), Pete Caputa (CEO of Databox), Jill Rowley (LP at Stage 2 Capital), and Beau Brooks (CRO at Teamwork.com)—explored how top-performing companies are adapting and thriving in this ever-changing environment.
- Lessons Learned from INBOUND 2024
Each year, HubSpot's INBOUND conference drives conversations and inspires new thinking in the marketing, sales, revenue operations, and customer success world. This year’s INBOUND 2024 delivered once again. As we dive into the key takeaways from this pivotal event, we'll uncover the strategies revenue leaders must adopt, the pitfalls they must avoid, and the opportunities they can't afford to miss.
- 3 Signs You Need a New Website
Anyone can build a website, right? Well, technically, yes. But building a great website takes more than a few HTML lessons and a good color palette. From understanding your website goals to putting together an end-to-end conversion strategy (complete with the content to fill the funnel!), building an incredible website takes time and skills.
- Go-to-Market Strategy Checklist Example
Getting ready to market with your new product? Some might think all it takes to go to market are a few product photos and some witty copy, but the real work is beyond the promotional launch. To help you uncover the steps it takes to truly launch a new product, we've outlined core steps to a successful go-to-market strategy for you to follow. Plus, we've also grabbed some of our favorite relevant blogs posts from the archives that can help you even more. Like what you see? Make sure to grab your own PDF format and start checking things off!
- How to Master Revenue Operations: Your Essential Checklist
Revenue operations are crucial for any business aiming to achieve sustainable growth and efficiency. This checklist is your essential guide to mastering revenue operations, covering everything from the foundational task of database segmentation to the advanced stages of strategic alignment. By methodically following these steps, you can optimize your processes, enhance cross-functional teamwork, and boost your company’s overall performance.
- 3 Common Demand Generation Challenges
Working with our clients every day, we see all sorts of challenges when it comes to demand generation. Demand generation is a data-driven marketing program that leverages inbound tactics to drive awareness and interest throughout the entire buyer and customer lifecycle. As noted by my colleague, Michael Garris, our Demand Generation Team Lead and Growth Strategist,
- Growth Tips for Lead Generation Websites
Part Three: Proven Steps for Sustainable Growth Earlier in our series, we walked through the process of creating a successful conversion-optimized website using best practices for technical setup and user experience.
- Key Features of Salesforce CPQ That Outperform Microsoft Access
Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.
- How to Improve Your ARPA Metric With Pricing Strategies
Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.
- What Are the Best Practices for ERP Configuration in Retail?
Uncover essential strategies for ERP configuration in retail, from team assembly to risk management, and explore how to ensure a successful deployment. The post What Are the Best Practices for ERP Configuration in Retail? first appeared on SaaS Metrics.
- What Factors Influence the Average POS Merchant LTV?
Discover how transaction frequency, retention rates, and market competition shape POS merchant LTV and reveal strategies for maximizing profitability. The post What Factors Influence the Average POS Merchant LTV? first appeared on SaaS Metrics.
- Why Is Average POS Merchant LTV Important for Payment Processors?
Learn why understanding average POS merchant LTV is crucial for profitability and retention strategies. Discover how it impacts your bottom line. The post Why Is Average POS Merchant LTV Important for Payment Processors? first appeared on SaaS Metrics.
- Top On-Premise CPQ Solutions for Enterprise-Level Companies
Get insights into leading on-premise CPQ solutions for enterprises, and uncover which one perfectly aligns with your business's complex configuration demands. The post Top On-Premise CPQ Solutions for Enterprise-Level Companies first appeared on SaaS Metrics.
- TSheets vs. Homebase: Which Employee Management Tool Is Best?
Yearning for the ideal employee management tool? Discover whether TSheets or Homebase suits your business needs best by exploring their unique features. The post TSheets vs. Homebase: Which Employee Management Tool Is Best? first appeared on SaaS Metrics.
- Comparing Microsoft Access and Salesforce CPQ for Sales Teams
Thinking about upgrading your sales tools? Discover which platform suits your sales strategy best and enhances your team's performance. The post Comparing Microsoft Access and Salesforce CPQ for Sales Teams first appeared on SaaS Metrics.
- What Are the Benefits of Ratable Revenue Recognition for Financial Reporting?
Boost your financial reporting accuracy and investor confidence with ratable revenue recognition—discover how it streamlines operations and enhances decision-making. The post What Are the Benefits of Ratable Revenue Recognition for Financial Reporting? first appeared on SaaS Metrics.
- GTM 129: 6 Proven Tactics Driving B2B Growth
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the The post GTM 129: 6 Proven Tactics Driving B2B Growth appeared first on GTMnow.
- The 5-phase framework that grew Outreach from $0 to $230M ARR
Lessons from Outreach's Journey to $230M ARR The post The 5-phase framework that grew Outreach from $0 to $230M ARR appeared first on GTMnow.
- GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings The post GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet appeared first on GTMnow.
- GTM 127: B2B Bull$*** to Avoid
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- How to have a 95% Gross Revenue Retention Selling SaaS to Small Businesses
The article examines the methodology behind ServiceTitan's reported 95% gross revenue retention (GRR) in its IPO documentation, noting that the approach excludes downsells and only accounts for complete churns, which can result in a higher GRR figure. While the 95% figure is impressive, the analysis suggests that a more typical annualized GRR for small businesses in the building trades would likely be lower, aligning with industry norms. The post How to have a 95% Gross Revenue Retention Selling SaaS to Small Businesses appeared first on SaaS Capital.
- What is the Average Deal Size for Private SaaS Companies?
Due to their compliance reporting requirements, there is plenty of data available about public SaaS companies. However, due to the size and funding of those companies, their metrics are typically not a good benchmarking metric for smaller, private SaaS companies. In order to provide peer-based benchmarking, SaaS Capital conducts a survey of private, B2B SaaS company metrics in the first quarter of each year. This post summarizes benchmarking data around the topic of Annual Contract Value (ACV). The post What is the Average Deal Size for Private SaaS Companies? appeared first on SaaS Capital.
- What Should a SaaS Income Statement Look Like in 2025?
A SaaS Profit & Loss (P&L) statement needs to be organized in order to be meaningful to both internal stakeholders and potential external partners, such as capital providers. As the SaaS business model has evolved, it is worth examining what an income statement should look like in 2025. The post What Should a SaaS Income Statement Look Like in 2025? appeared first on SaaS Capital.
- 2024 Revenue Per Employee Benchmarks for Private SaaS Companies
A common metric by which SaaS companies track their performance is annual recurring revenue (ARR) per employee. This 2024 update explores the median ARR per employee broken down by company size and funding type, equity-backed or bootstrapped. The post 2024 Revenue Per Employee Benchmarks for Private SaaS Companies appeared first on SaaS Capital.
- 2024 Growth Benchmarks for Private SaaS Companies
Based on SaaS Capital's 13th annual B2B SaaS company metrics survey, growth across most revenue brackets (ARR categories) growth has decreased or remained stable from 2022 to 2023. Bootstrapped companies faced a decline in growth rates across all revenue brackets, particularly at higher ARR levels. In contrast, equity-backed companies showed mixed performance, with early-stage firms (those under $1 million ARR) experiencing strong growth, while mid-tier companies saw either modest growth or slight declines. The post 2024 Growth Benchmarks for Private SaaS Companies appeared first on SaaS Capital.
- What Should be Included in COGS for My SaaS Business in 2025?
Surprisingly, GAAP does not clearly define what should be included in a SaaS company’s Cost of Sales (COS; a.k.a. Cost of Revenue, COR, but most commonly known by the traditional term Cost of Goods Sold, COGS) so each company is pretty much left to its own judgment on what should be included. Below is our considered opinion on what to include in COGS for a privately-held SaaS company. The post What Should be Included in COGS for My SaaS Business in 2025? appeared first on SaaS Capital.
- Key Takeaways from SaaStr Annual 2024: Navigating AI’s Impact and Opportunities for SaaS Companies
SaaS Capital attended SaaStr Annual 2024. This was the first SaaStr AI Summit and it lived up to its billing – discussions on all things AI dominated the event. As this hot topic continues to be top-of-mind for many operators and investors, we wanted to share some of our key impressions and takeaways from the panels as well as discussions we had with industry participants. The post Key Takeaways from SaaStr Annual 2024: Navigating AI’s Impact and Opportunities for SaaS Companies appeared first on SaaS Capital.
- Escaping the Tax Trap – Update September 2024
Essentially, starting in 2022, any amounts spent by a U.S. company on software development were no longer permitted to be deducted against income, but instead had to be capitalized over several years. This “tax trap” meant that many engineering-heavy SaaS companies operating near cash flow breakeven could suddenly appear profitable “on paper” (and on tax returns), leading to an income tax liability. The post Escaping the Tax Trap – Update September 2024 appeared first on SaaS Capital.
- What Should a SaaS Balance Sheet Look Like? (with Template)
It is important for SaaS finance teams to present a concise and coherent balance sheet so that executives, board members, and existing or potential investors can quickly comprehend the past and current performance of the company. The balance sheet for a SaaS company is less idiosyncratic than the income statement, but there are still several key things to be aware of when building and sharing this financial statement. This post illustrates what we think a SaaS balance sheet should look like. The post What Should a SaaS Balance Sheet Look Like? (with Template) appeared first on SaaS Capital.
- The Paradox of Saying, “It’s Time To Sell The Company”
A critical part of the CEO’s job is realizing when it’s time to sell the company. I’m not talking about the easy cases, like when you’re in year five of running a PE-backed company, and the numbers suggest an exit … Continue reading → The post The Paradox of Saying, “It’s Time To Sell The Company” appeared first on Kellblog.
- The Ten Most Read Kellblog Posts in 2024
It’s always fun to go back and look at my stats, and my best-of page (which amazingly came in at #11) is getting sufficiently long that I need to find additional summarization mechanisms. So this year, I thought I’d share … Continue reading → The post The Ten Most Read Kellblog Posts in 2024 appeared first on Kellblog.
- Please God, Don’t Run Your Own Race
Of all the dime-store clichés that pass for business strategy, the one I hate the most is, “run your own race.” Why? Look, it’s not a bad response to an interview question. It’s arguably a very good one. But it’s rotten … Continue reading → The post Please God, Don’t Run Your Own Race appeared first on Kellblog.
- Board-Level Questions On The Marketing Budget
Since many of you are in the midst of presenting your annual marketing budgets to your CEO, CFO, and board, I thought I’d write a quick post to remind people what board members actually care about when it comes to … Continue reading → The post Board-Level Questions On The Marketing Budget appeared first on Kellblog.
- Why I’m Joining the Board of TechWolf
I’m pleased to announce that I’ve joined the board of Techwolf, a Belgian HR tech company backed by a slew of top venture capital investors including Harry Stebbings’ 20VC, Future of Work boutique Acadian Ventures, vertically-focused SemperVirens, and European-focused Felix … Continue reading → The post Why I’m Joining the Board of TechWolf appeared first on Kellblog.
- SaaS Events Review: SuperReturn North America
Today’s Connections Shape Tomorrow’s investments SuperReturn North America 2024, one of the premier private equity and venture capital conferences in North America, was held from November 12-13, 2024, at the Marriott Marquis in Times Square, New York City. The event attracted over 900 attendees, including 300 Limited Partners (LPs) and 450 General Partners (GPs), and The post SaaS Events Review: SuperReturn North America appeared first on SaaS Mag.
- How Generative AI Disrupts SaaS
Remember when software-as-a-service (SaaS) was the Next Big Thing? In the event, it took more than four years for SaaS to reach a 2 percent market share in the global enterprise software market. The current Big Thing, generative artificial intelligence (gen AI) reached that level in about a year. Looking ahead, gen AI is primed The post How Generative AI Disrupts SaaS appeared first on SaaS Mag.
- Top 5 No-Code Platforms to Supercharge AI Automations
Looking to introduce powerful AI automations to your stack, but don’t have the right coding skills? Luckily, advancements in AI bring top-tier solutions that help you create your platforms faster. These are our top picks for no-code platforms that will have you building in minutes: Top 5 No-Code Platforms Make This platform allows seamless data The post Top 5 No-Code Platforms to Supercharge AI Automations appeared first on SaaS Mag.
- How Rob Walling Created a Thriving SaaS Community with MicroConf
When Rob Walling made his first foray into the SaaS universe, SaaS enthusiasts were on their own. In 2005, when Walling started blogging about SaaS and startup-building with a friend, he wasn’t sure exactly who he was writing for or whether anyone would care. But he was gratified to find that not only were people The post How Rob Walling Created a Thriving SaaS Community with MicroConf appeared first on SaaS Mag.
- Fail-Safe Cybersecurity: 3 SaaS Tips for Outage-Resistance
CrowdStrike—an $83 billion cybersecurity giant—caused one of the largest Windows outages the world has seen in years last July. Ironically, the company known for protecting Windows machines ended up taking down a huge number of them with a faulty update. This wasn’t a small blip—it was a reminder of just how much the world still The post Fail-Safe Cybersecurity: 3 SaaS Tips for Outage-Resistance appeared first on SaaS Mag.
- SaaS Events Review September 2024: SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual and B2B Rocks
The SaaS events landscape in 2024 is rich with innovation and strategic shifts. Our team at SaaS Mag attended several key events to uncover the latest trends and breakthroughs. Here are the highlights from SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual, and B2B Rocks. SaaSOpen Dates: September 5-6, 2024 Location: New York, NY SaaSOpen The post SaaS Events Review September 2024: SaaSOpen, Affiliate World Europe, Finovate Fall, SaaStr Annual and B2B Rocks appeared first on SaaS Mag.
- Reduce Churn: 8 Ways to Improve the SaaS Customer Experience
Understanding how to reduce churn is critical for sustainable SaaS growth. SaaS businesses focus so heavily on metrics, numbers, and trends that they can forget the reason for their success: the customer. Long-term users are often the best customers. SaaS growth strategies should be designed to keep a customer for as long as possible. Retention is The post Reduce Churn: 8 Ways to Improve the SaaS Customer Experience appeared first on SaaS Mag.
- How CRM Creates Efficiency and Simplicity in SaaS
In the competitive SaaS landscape, Customer Relationship Management (CRM) systems are crucial for managing the complex customer lifecycle. While CRM solutions offer significant benefits such as improved lead management, personalized onboarding, churn reduction, and identifying upsell opportunities, many SaaS companies struggle with overly complex systems that hinder rather than help. The CRM Conundrum: Potential vs. The post How CRM Creates Efficiency and Simplicity in SaaS appeared first on SaaS Mag.
- How EOS Maximizes SaaS Growth
What is EOS and Why It May Be Beneficial for Your SaaS Business In the fast-paced world of SaaS, maintaining focus, alignment, and scalability can be challenging. As companies scale and grow, the complexities of operations often increase, making it difficult to maintain strategic direction. Enter the Entrepreneurial Operating System (EOS) – a comprehensive business The post How EOS Maximizes SaaS Growth appeared first on SaaS Mag.
- SaaS Web Design Agencies you can work with in 2024
List of SaaS Web Design Agencies Choosing the right web design agency can make a significant impact on your business’s online success. For SaaS companies, finding an agency that understands the nuances of your industry is crucial. The following list highlights the best SaaS web design agencies for 2024, each offering unique skills and services. The post SaaS Web Design Agencies you can work with in 2024 appeared first on UserActive.
- 10 Best SaaS Design Agencies In 2024
List of top 10 SaaS Design Agencies This article provides you with a list of top 10 SaaS Design Agencies you should know in 2024. If you’re involved in the world of SaaS and you’re not familiar with these agencies yet, you should be! Among these 10 SaaS design agencies, you’ll find everything you need The post 10 Best SaaS Design Agencies In 2024 appeared first on UserActive.
- Increasing SaaS Sign Ups And Conversions With A UI Redesign
Peter spoke with John Wright, Co-founder of StatsDrone. StatsDrone is a B2B data analytics software tailored for the affiliate marketing sector, automating sales and commission tracking for webmasters while centralizing their data. John shared with Peter: The significant impact of redesigning StatsDrone on user perception and business growth, resulting in improved conversion rates and increased The post Increasing SaaS Sign Ups And Conversions With A UI Redesign appeared first on UserActive.
- 3 Pivotal Moments Bootstrapping To $2M ARR
Peter spoke with Justin Gerena, Co-Founder of SiteSwan. SiteSwan enables agencies, publishers, designers, and entrepreneurs to effortlessly create professional websites for small businesses within minutes, without the need for coding or technical skills. During their conversation, Justin discussed: Defining the Ideal Customer Profile (ICP). Harnessing the power of sales tracking to leverage data for business The post 3 Pivotal Moments Bootstrapping To $2M ARR appeared first on UserActive.
- From UX Designer To SaaS Founder
Peter interviewed Gaurabh Mathure, Co-Founder of Tydy. Tydy, an Employee Data Platform, simplifies employee data and document management. It streamlines processes across HR, IT, and Vendor apps, ensuring a seamless, personalized experience for employees from onboarding to offboarding. Gaurabh discussed with Peter: Tydy’s role in streamlining data for an enhanced employee experience. His UX design The post From UX Designer To SaaS Founder appeared first on UserActive.
- Introduction To The SaaSiest Community
A few weeks ago, Peter talked to Thomas Sjöberg & Daniel Nackovski, the Co-Founders of SaaSiest. SaaSiest is a community-driven initiative aimed at fostering dialogue and knowledge exchange to empower European B2B SaaS professionals and companies. In this interview they share: Their experiences as co-founders of SaaSiest and their extensive roles in the SaaS industry. How the The post Introduction To The SaaSiest Community appeared first on UserActive.
- Creating Opportunities With SaaS Acquisitions
Peter spoke with Jarno van der Linden, Co-Founder of Wezoo. Wezoo is the ultimate flexible workspace solution, offering no subscriptions, on-demand access, and pay-per-use working. Expect to hear: The strategic focus on the supply side before addressing the buy side as a key to their success. Acquisitions have enhanced their technology and scalability in the The post Creating Opportunities With SaaS Acquisitions appeared first on UserActive.
- Why Your SaaS Needs a Product Design Agency
Introduction The success of a SaaS product is, in big part, determined by its design. An expert product design agency brings a unique blend of creativity, technical knowledged, and user empathy to the table, qualities that are key in designing SaaS products that stand out. Let’s look at why a product design agency is not The post Why Your SaaS Needs a Product Design Agency appeared first on UserActive.
- How a Product Design Agency Can Help Scale your SaaS
In the world of SaaS, scalability is not just a goal but a necessity for success. As SaaS products look to grow their user base and expand their service offerings, the role of product design becomes increasingly important. Product design agencies, with their specialized expertise and creativity, play a key role in this scenario, helping The post How a Product Design Agency Can Help Scale your SaaS appeared first on UserActive.